Digital Marketing Douglasville Ga
As a local digital solutions company our driving force is to help you beat your competitor.
We understand your desire is to "run" your business. We partner with you to enhance your online presence and get the customers to your doorstep. Trust us to do what we do best, and that leaves you to pursue your passion.
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OUR SERVICES
We offer solutions to help your business thrive in your local market.
Affordable website design and website development for small business and professionals. Dog River Digital Solutions is your go to partner for brand new projects, new website design, website redesigns, website update, consisting of large or small updates.
Dog River Digital Solutions Search Engine Optimization (SEO) process increases organic rankings using our formula to make your website more relevant by providing powerful and meaningful content to your target markets.
What is Digital Marketing?
Digital marketing refers to advertising delivered through online digital channels such as search engines, websites, social media, email, and mobile apps. Using these online methods, companies use them to promote and/or service their good and services. In today’s digital society, consumers heavily rely on digital means to research products.
93%
Of online sessions start with a search
90%
Of search sessions use Google as their primary search engine
80%
Of people do some online research prior to making a large purchase
What does Digital Marketing consist of?
Digital marketing spans across many components that customers interact with many times a day. To get a deeper understanding of Digital Marketing, we need to delve into each one to better understand each component.
Paid search
Paid search, or pay-per-click (PPC) advertising, show up at the top or side of a search engine results page (SERP). These ads charge the business for every time a potential customer clicks on it and they are typically customized to appear when certain search terms are entered, by you, so the ads you see are being targeted when you are seeking something specific. These ads can be extremely effective, because they rely on data gleaned from your online behavior and are used to direct you to a specific website by delivering targeted ads to the right people at the right time. These ads also involve retargeting, automation tools can create unique, personal ads across platforms.
Search engine optimization (SEO)
SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine results for a specific set of keyword terms that you entered into the search. This entails very thorough website design and website development which includes optimization for desktop, laptop, tablet, and smartphone (iPhone and Android). Using SEO can lead visitors to your website when they key in search terms for relevant products. Organic online traffic earned through search engine optimization has enormous influence on search rankings. The higher you are rated, the higher you are displayed on the search engine results page (SERP). By using keywords and phrases, you can use SEO to significantly increase online visibility to your business or products. Search Engine Optimization is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are very influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.
Content marketing
Seeks to educate and inspire consumers who are seeking information, which is not outwardly promotional in nature. When you offer website content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in all the online "noise". In the age of the self-directed buyer, content marketing gets significantly more leads than paid search advertising, so it’s well worth the effort to create highly authoritative and relevant content.
Social media marketing
The key to effective social media marketing is more than simply having active social media accounts. You must also blend social elements into every aspect of your marketing efforts to create as many person to person sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, which can inspire their peers to become customers as well.
Email marketing
After more than 20 years, email is still the quickest and most direct way to contact customers with needed information. In today’s world, successful email campaigns must be highly engaging, relevant, informative, and entertaining so the target audience will read it and it not get lost or moved to the trash bin! To succeed, your marketing emails must be trustworthy, relevant, conversational, coordinated, and strategic.
Mobile marketing
Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important and where website design and website development are most crucial . It is estimated that
78% of all local, mobile searches result in an offline purchase. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, and this is where coordination of your marketing efforts across your other digital marketing channels becomes most important.
How can Digital Marketing Help Me?
There is a larger group of local people you can attract online than with traditional marketing methods, like newspaper, billboards, flyers, yard signs, TV, Radio, etc. . Using digital marketing, cutting edge website design, and website development, you can reach a wide audience in a way that is very cost-effective and also measurable.
The benefits of online digital marketing include:
- The ability to interact with your potential customers and learn exactly what they are looking for
- The ability to touch a wider audience and more often, especially with the prevalence of smartphones in today's society, there's a billboard in every person's hand
- Less money can be spent to gain potential customers than traditional marketing methods
- Allowing a more personal experience which helps to garner brand loyalty
- You can track responses to your marketing efforts immediately
Bottom line, it helps you put your brand in front of more potential customers and beat your competitor.
Areas we proudly serve
While we primarily serve the West Georgia area, which consists of Carroll, Coweta, Douglas, Haralson, Heard, and Paulding Counties, which includes the cities of Bowdon, Bremen, Buchanan, Carrollton, Cedartown, Dallas, Douglasville, Franklin, Hiram, Lithia Springs, Mt. Zion, Newnan, Palmetto, Rockmart, Roopville, Tallapoosa, Temple, Villa Rica, and Whitesburg Georgia, we also serve the Atlanta Metropolitan area. Even though you might not be in these areas, we will gladly provide the services you need and expect so that you can
dominate your local market
and
beat your competitor.
We partner with other agencies around the country who share the same passion we do. If you're in NC, look up www.seoselect.com
